View from the Bridge: How to emotionally hook people into your employer brand

October 31st, 2016

A WORD FROM THE TOP
14718722_766852736751819_6031701926839222255_n

PHOTO: Virginia “Joy” Smith, Gregg Taylor (President of FSEAP Vancouver) and Sandra Reder at our Leadership Task Force event.

We did it! I want to thank all the amazing leaders who participated in our October 12th Leadership Task Force. Together everyone rolled up their sleeves and did a “deep dive” into what challenges they face within their organizations and what their “wish lists” are in 4 key areas of leadership.

  • Culture
  • Innovation
  • Emotional Intelligence
  • Performance and Engagement

The thoughts and ideas that this group came up with were nothing short of inspiring and we are now working to develop an innovative leadership program that incorporates these ideas and challenges. Stay tuned for more information on this!

Keeping with the spirit of the Task Force, below is a featured article written by one of our co-facilitators, David Reeve. David is a “Culture Guru” and a valued member of the Vertical Bridge Advisory Board.

Please enjoy!

Kind regards,

Sandra Reder

President & Founder
Vertical Bridge Corporate Consulting

_______________________

HOW TO EMOTIONALLY HOOK PEOPLE INTO YOUR BRAND THROUGH TELLING YOUR STORY
Credit: David Reeve (Unleash Culture) 

One of the best illustrations of the concept of telling your story through character can be found at any funeral. The stories told at funerals are 100 per cent based on the person’s character, not their skills. We make the dearly departed the hero. Not just any hero, but our hero, and we talk about how their life greatly enhanced and positively affected ours. We get emotional. This is powerful, lasting and proper. Just the way you should tell the story of your brand.

You tell your brand’s story to the world, through character, for two reasons:

  1. To become an attractive brand to do business with, and
  2. To become an attractive brand to work for.

Have you ever been asked to describe what you do for a living and gotten that smile, that nod, that glazed-over look in the eyes, and a mumbled “that sounds interesting” response to your answer?

It might be because you do not truly understand how to articulate the character elements of your business enough to hook your audience.

>> READ FULL ARTICLE

MEET A VB ADVISOR

AAEAAQAAAAAAAAi1AAAAJDBmZTdiYzVjLTY2NWEtNGRkYi05ZGNiLTM0ODQ3MzYxMzE2OA

DAVID REEVE
Member of Vertical Bridge’s Advisory BoardDavid is on a mission to change the way brands DESIGN their culture and DESIGN their results. Fueled with optimism, David is described as a “street smart thought leader” and “cultural warrior”.

Based in Vancouver, David loves helping entrepreneurs develop the proper “eco-systems” within their brands by providing them the philosophy and “tools” to achieve consistent excellence in three areas; building amazing cultures, empowering awesome leaders and inspiring happy teams.

>> READ FULL BIO

Learn more about David’s work at www.unleashculture.com

 

October 2016
_______________________

IN THE NEWS

 

“One size does not fit all with perks” 

In Why investing in employee perks still matters, BC Business talks to VB’s Sandra Reder about how companies can use well-designed perks – not just hard-to-roll-back salary – to attract and retrain talent.

>> READ FULL ARTICLE

THIS IS HEALTHY CULTURE

 

Don’t mess with TOMS’ customer service team:(They win all the company competitions)

Check out a great example of a corporate video that shows off people and culture in a heart-warming way.

_______________________

HAVE AN HR QUESTION?

 

_______________________

NETWORK WITH US!

 

_______________________
HR is about people. People are social. We are social HR people! Connect with us on Twitter, LinkedIn and Facebook.

_______________________

ABOUT VERTICAL BRIDGE

 

We provide outsourced HR solutions for your business enabling you to attract, optimize and retain top talent. Visit us at www.verticalbridge.ca

_______________________
External HR Advisor / Consultancy of the Year 2016 Finalist
_______________________

Comments are closed.