Newsletter

View from the Bridge: The top 3 human capital challenges

March 29th, 2017

A WORD FROM THE TOP
I would like to take this opportunity to thank everyone who voted for us recently in the Canadian HR Reporter Reader’s Choice Awards. It was such an honor for Vertical Bridge to be nominated by you the readers! We don’t know the results yet, but when we do we’ll let you know if we “brought home the trophy.” 😊

The article below was featured in the March edition of Canadian HR Reporter and it provides insight on 3 of the key human capital challenges that employers will face over the next 5 years. Leadership development tops the list. I was honored to be asked to have some input into this article.
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February 27th, 2017

A WORD FROM THE TOP
As the month of “amore” comes to an end we are thrilled to have been nominated for the 2017 Canadian HR Reporter Readers’ Choice Awards. This is such an honor for all of us at Vertical Bridge as it will be decided by you!

We are currently in our 12th year of business and being nominated for this award is affirmation that our commitment to quality work, delivered with integrity in order to create an ongoing relationship of trust with our clients is being recognized. We all love what we do and we would appreciate your vote for this prestigious award! Read more

View from the Bridge: How to be an effective leader in 2017

January 31st, 2017

A WORD FROM THE TOP
Gong hei fat choy!

2017 is well under way and many of our clients have indicated that this is the year that they will focus on developing their existing leaders and their leaders of the future.

It is commonly accepted that leadership in the 21st century requires more emotional intelligence than it ever did in the past. We have curated a couple of articles below that provide some great information on 5 powerful habits of good leaders and leading in a millennial workplace. Read more

View from the Bridge: All I want for Christmas is effective, inspiring feedback

December 15th, 2016

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A WORD FROM THE TOP
It’s that time when most businesses are reflecting on the year they’ve just had and planning for the year ahead. As HR consultants, we are contacted by employers when they have a “people challenge”, when they need to hire, or when they are looking to develop leadership and culture within their organizations. In 2016 we noticed a definite increase in the number of organizations looking for guidance and support in several key areas; these included conflict resolution, employee relations and leadership. All three have one common thread that determines success or failure…effective communication. Below we are featuring two Inc. articles that speak to how effective communication within an organization can be a “game changer”. Enjoy! Read more

View from the Bridge: Boring or Sort of Sexy?…The rise of HR

November 22nd, 2016

A WORD FROM THE TOP
Below you’ll find an Inc. article on two roles that are driving the future of work. As you can imagine I wasn’t surprised that IT was one of them, however learning that HR is the other was somewhat of a pleasant surprise. I know what value a strong HR presence within a company can have. Unfortunately, we encounter employers regularly who fail to understand that HR plays a key strategic role in how they attract, engage and retain their employees. There’s some great information in the article on how HR and IT are having a real impact on business success. We’ve come a long way from processing payroll and hiring and firing! Read more

View from the Bridge: How to emotionally hook people into your employer brand

October 31st, 2016

A WORD FROM THE TOP
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PHOTO: Virginia “Joy” Smith, Gregg Taylor (President of FSEAP Vancouver) and Sandra Reder at our Leadership Task Force event.

We did it! I want to thank all the amazing leaders who participated in our October 12th Leadership Task Force. Together everyone rolled up their sleeves and did a “deep dive” into what challenges they face within their organizations and what their “wish lists” are in 4 key areas of leadership.

  • Culture
  • Innovation
  • Emotional Intelligence
  • Performance and Engagement

The thoughts and ideas that this group came up with were nothing short of inspiring and we are now working to develop an innovative leadership program that incorporates these ideas and challenges. Stay tuned for more information on this!

Keeping with the spirit of the Task Force, below is a featured article written by one of our co-facilitators, David Reeve. David is a “Culture Guru” and a valued member of the Vertical Bridge Advisory Board.

Please enjoy!

Kind regards,

Sandra Reder

President & Founder
Vertical Bridge Corporate Consulting

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HOW TO EMOTIONALLY HOOK PEOPLE INTO YOUR BRAND THROUGH TELLING YOUR STORY
Credit: David Reeve (Unleash Culture) 

One of the best illustrations of the concept of telling your story through character can be found at any funeral. The stories told at funerals are 100 per cent based on the person’s character, not their skills. We make the dearly departed the hero. Not just any hero, but our hero, and we talk about how their life greatly enhanced and positively affected ours. We get emotional. This is powerful, lasting and proper. Just the way you should tell the story of your brand.

You tell your brand’s story to the world, through character, for two reasons:

  1. To become an attractive brand to do business with, and
  2. To become an attractive brand to work for.

Have you ever been asked to describe what you do for a living and gotten that smile, that nod, that glazed-over look in the eyes, and a mumbled “that sounds interesting” response to your answer?

It might be because you do not truly understand how to articulate the character elements of your business enough to hook your audience.

>> READ FULL ARTICLE

MEET A VB ADVISOR

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DAVID REEVE
Member of Vertical Bridge’s Advisory BoardDavid is on a mission to change the way brands DESIGN their culture and DESIGN their results. Fueled with optimism, David is described as a “street smart thought leader” and “cultural warrior”.

Based in Vancouver, David loves helping entrepreneurs develop the proper “eco-systems” within their brands by providing them the philosophy and “tools” to achieve consistent excellence in three areas; building amazing cultures, empowering awesome leaders and inspiring happy teams.

>> READ FULL BIO

Learn more about David’s work at www.unleashculture.com

 

October 2016
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IN THE NEWS

 

“One size does not fit all with perks” 

In Why investing in employee perks still matters, BC Business talks to VB’s Sandra Reder about how companies can use well-designed perks – not just hard-to-roll-back salary – to attract and retrain talent.

>> READ FULL ARTICLE

THIS IS HEALTHY CULTURE

 

Don’t mess with TOMS’ customer service team:(They win all the company competitions)

Check out a great example of a corporate video that shows off people and culture in a heart-warming way.

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HAVE AN HR QUESTION?

 

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NETWORK WITH US!

 

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HR is about people. People are social. We are social HR people! Connect with us on Twitter, LinkedIn and Facebook.

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ABOUT VERTICAL BRIDGE

 

We provide outsourced HR solutions for your business enabling you to attract, optimize and retain top talent. Visit us at www.verticalbridge.ca

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External HR Advisor / Consultancy of the Year 2016 Finalist
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View from the Bridge: Are you a 21st century leader?

September 30th, 2016

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A WORD FROM THE TOP
There’s been a lot of conversation lately in the media and in boardrooms about how different the world today is for most businesses and their leadership teams. With influencers like technology, the economy, globalization and a skilled labor shortage, today’s leaders are finding it increasingly difficult to navigate their way through the many challenges they face. Read more

View from the Bridge: Is leadership changing?

August 31st, 2016

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A WORD FROM THE TOP

Last month like many of you, I watched the US presidential nominations with a degree of disbelief. This month I continue to watch the campaigns with continued fascination as November 8th rapidly approaches. Clearly the American people don’t have a front runner in either party who has their respect and full support. I’ve heard it said on more than one occasion “I’ll vote for the lesser of two evils”! As an observer of possibly the most bizarre election campaign ever, what seems to be abundantly clear is that neither candidate is demonstrating the strong and consistent values that are needed to lead. It begs the question “has leadership changed and if so, how does someone effectively lead in a world where everything is “open to public scrutiny?”.

Read more