Newsletter

View from the Bridge: How to be an effective leader in 2017

January 31st, 2017

A WORD FROM THE TOP
Gong hei fat choy!

2017 is well under way and many of our clients have indicated that this is the year that they will focus on developing their existing leaders and their leaders of the future.

It is commonly accepted that leadership in the 21st century requires more emotional intelligence than it ever did in the past. We have curated a couple of articles below that provide some great information on 5 powerful habits of good leaders and leading in a millennial workplace. Read more

View from the Bridge: All I want for Christmas is effective, inspiring feedback

December 15th, 2016

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A WORD FROM THE TOP
It’s that time when most businesses are reflecting on the year they’ve just had and planning for the year ahead. As HR consultants, we are contacted by employers when they have a “people challenge”, when they need to hire, or when they are looking to develop leadership and culture within their organizations. In 2016 we noticed a definite increase in the number of organizations looking for guidance and support in several key areas; these included conflict resolution, employee relations and leadership. All three have one common thread that determines success or failure…effective communication. Below we are featuring two Inc. articles that speak to how effective communication within an organization can be a “game changer”. Enjoy! Read more

View from the Bridge: Boring or Sort of Sexy?…The rise of HR

November 22nd, 2016

A WORD FROM THE TOP
Below you’ll find an Inc. article on two roles that are driving the future of work. As you can imagine I wasn’t surprised that IT was one of them, however learning that HR is the other was somewhat of a pleasant surprise. I know what value a strong HR presence within a company can have. Unfortunately, we encounter employers regularly who fail to understand that HR plays a key strategic role in how they attract, engage and retain their employees. There’s some great information in the article on how HR and IT are having a real impact on business success. We’ve come a long way from processing payroll and hiring and firing! Read more

View from the Bridge: How to emotionally hook people into your employer brand

October 31st, 2016

A WORD FROM THE TOP
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PHOTO: Virginia “Joy” Smith, Gregg Taylor (President of FSEAP Vancouver) and Sandra Reder at our Leadership Task Force event.

We did it! I want to thank all the amazing leaders who participated in our October 12th Leadership Task Force. Together everyone rolled up their sleeves and did a “deep dive” into what challenges they face within their organizations and what their “wish lists” are in 4 key areas of leadership.

  • Culture
  • Innovation
  • Emotional Intelligence
  • Performance and Engagement

The thoughts and ideas that this group came up with were nothing short of inspiring and we are now working to develop an innovative leadership program that incorporates these ideas and challenges. Stay tuned for more information on this!

Keeping with the spirit of the Task Force, below is a featured article written by one of our co-facilitators, David Reeve. David is a “Culture Guru” and a valued member of the Vertical Bridge Advisory Board.

Please enjoy!

Kind regards,

Sandra Reder

President & Founder
Vertical Bridge Corporate Consulting

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HOW TO EMOTIONALLY HOOK PEOPLE INTO YOUR BRAND THROUGH TELLING YOUR STORY
Credit: David Reeve (Unleash Culture) 

One of the best illustrations of the concept of telling your story through character can be found at any funeral. The stories told at funerals are 100 per cent based on the person’s character, not their skills. We make the dearly departed the hero. Not just any hero, but our hero, and we talk about how their life greatly enhanced and positively affected ours. We get emotional. This is powerful, lasting and proper. Just the way you should tell the story of your brand.

You tell your brand’s story to the world, through character, for two reasons:

  1. To become an attractive brand to do business with, and
  2. To become an attractive brand to work for.

Have you ever been asked to describe what you do for a living and gotten that smile, that nod, that glazed-over look in the eyes, and a mumbled “that sounds interesting” response to your answer?

It might be because you do not truly understand how to articulate the character elements of your business enough to hook your audience.

>> READ FULL ARTICLE

MEET A VB ADVISOR

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DAVID REEVE
Member of Vertical Bridge’s Advisory BoardDavid is on a mission to change the way brands DESIGN their culture and DESIGN their results. Fueled with optimism, David is described as a “street smart thought leader” and “cultural warrior”.

Based in Vancouver, David loves helping entrepreneurs develop the proper “eco-systems” within their brands by providing them the philosophy and “tools” to achieve consistent excellence in three areas; building amazing cultures, empowering awesome leaders and inspiring happy teams.

>> READ FULL BIO

Learn more about David’s work at www.unleashculture.com

 

October 2016
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IN THE NEWS

 

“One size does not fit all with perks” 

In Why investing in employee perks still matters, BC Business talks to VB’s Sandra Reder about how companies can use well-designed perks – not just hard-to-roll-back salary – to attract and retrain talent.

>> READ FULL ARTICLE

THIS IS HEALTHY CULTURE

 

Don’t mess with TOMS’ customer service team:(They win all the company competitions)

Check out a great example of a corporate video that shows off people and culture in a heart-warming way.

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HAVE AN HR QUESTION?

 

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NETWORK WITH US!

 

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HR is about people. People are social. We are social HR people! Connect with us on Twitter, LinkedIn and Facebook.

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ABOUT VERTICAL BRIDGE

 

We provide outsourced HR solutions for your business enabling you to attract, optimize and retain top talent. Visit us at www.verticalbridge.ca

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External HR Advisor / Consultancy of the Year 2016 Finalist
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View from the Bridge: Are you a 21st century leader?

September 30th, 2016

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A WORD FROM THE TOP
There’s been a lot of conversation lately in the media and in boardrooms about how different the world today is for most businesses and their leadership teams. With influencers like technology, the economy, globalization and a skilled labor shortage, today’s leaders are finding it increasingly difficult to navigate their way through the many challenges they face. Read more

View from the Bridge: Is leadership changing?

August 31st, 2016

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A WORD FROM THE TOP

Last month like many of you, I watched the US presidential nominations with a degree of disbelief. This month I continue to watch the campaigns with continued fascination as November 8th rapidly approaches. Clearly the American people don’t have a front runner in either party who has their respect and full support. I’ve heard it said on more than one occasion “I’ll vote for the lesser of two evils”! As an observer of possibly the most bizarre election campaign ever, what seems to be abundantly clear is that neither candidate is demonstrating the strong and consistent values that are needed to lead. It begs the question “has leadership changed and if so, how does someone effectively lead in a world where everything is “open to public scrutiny?”.

Read more

View from the Bridge: Keeping psychopaths out of the boardroom

July 27th, 2016

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A WORD FROM THE TOP
Like me, you’ve probably been watching the US Presidential nominations with fascination and in some cases disbelief. I’ve heard some say that it’s the best reality show on TV!   Needless to say this election campaign clearly underscores how leadership has changed, and it sends a strong message that the “old rules” no longer apply. In today’s world it appears that basically anything goes! Read more

View from the Bridge: How philanthropy can attract millennials to your workplace

June 29th, 2016

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A WORD FROM THE TOP
Last month I delivered a ½ day workshop on Inter-Generational Communication in the workplace to a branch of the Federal government. In this highly inter-active session we talked about how to engage and retain employees from all generations. One of the things we looked at was how Millennials are choosing their employers. A key factor in their decision is whether or not the potential employer demonstrates the value of corporate social responsibility. A number of surveys have shown that this is something that will influence their decision on whether to join an organization or not. Below is an article written by the Founders of Giving Well; a consulting firm that assists companies with setting up a meaningful employee driven “giving program”.

The fight for talent is on again in Vancouver, especially in the tech sector. Many companies that we have been talking with are planning to grow and scale their businesses. To do this, they need people. Vertical Bridge has created a customized offering for companies who need to hire a significant number of people within a set period of time. You’ll find an overview of “Managed Recruitment Services” below. This is a great alternative trying to “stick handle” this in-house or sourcing it out to a contingency recruiting firm.

Please let me know if there are any topics/subjects you’d like us to cover in our upcoming newsletters.

Sandra Reder

President & Founder
Vertical Bridge Corporate Consulting

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HOW PHILANTHROPY CAN ATTRACT MILLENNIALS TO YOUR WORKPLACE
Guest blog by Sharon Davis & Christina Labarca, Giving Well

Giving away money is easy. Giving away money well is fiendishly difficult. These are the wise words of philanthropist Warren Buffet.

Philanthropy in the workplace is nothing new but how it is conducted is changing and evolving rapidly to meet the needs of the Millennials. A recent Deloitte Survey indicated 6 out of 10 Millennials said a sense of purpose is part of the reason they chose to work for their current employer. Employee driven giving programs are a unique way to attract and retain employees who are looking for an employer aligned with their values of giving back to the community and work-life balance.

When looking for a job/career, Millennials will often put a company’s corporate social responsibility (CSR) ahead of other benefits. They are looking to make the world a better place and will make time to participate in charitable activities they are passionate about.

>> READ FULL ARTICLE

WHEN SHOULD YOU CONSIDER MANAGED RECRUITMENT SERVICES?
Author: Dawn Longshaw, Managing Director, Professional Recruitment, Vertical Bridge

Quite simply; when you don’t have the time, energy or resources to affect a recruiting program on your own.

There’s more to recruitment than pitching resumes to an open role – imagine your own dedicated recruitment firm sitting inside your business, bringing you the advantages of a network of established and cultivated recruitment relationships, and scaling with you based on your changing business needs. Managed Recruitment Services from Vertical Bridge can transform the way you secure your primary source of competitive advantage – talent – by optimizing the entire recruitment process from workforce planning to structuring and negotiating offers, from employment brand through to candidate care.

>> READ FULL ARTICLE

Should You Consider Managed Recruitment Services?

June 2016
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WHAT IS CSR?

 

A quick primer: If you’re unfamiliar with the term Corporate Social Responsibility, here’s an easy video definition.

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HAVE AN HR QUESTION?

 

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NETWORK WITH US!

 

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HR is about people. People are social. We are social HR people! Connect with us onTwitter, LinkedIn andFacebook.

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ABOUT VERTICAL BRIDGE

 

We provide outsourced HR solutions for your business enabling you to attract, optimize and retain top talent. Visit us atwww.verticalbridge.ca

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External HR Consultancy of the Year 2015 Finalist
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