Sandra Reder, CPC
President & Founder
For over 20 years, Sandra has been a driving force within the human resource community. Her understanding of current HR best practices and trends is extensive, and her desire to ensure that Vertical Bridge is providing innovative programs and services to their clients is what drives her and the business forward. She has worked within a wide range of industries including healthcare, private sector, not-for-profit and public sector.
Over the years she has been privy to information that few employers ever hear directly from their employees. She became aware that many employers do not realize how they are perceived by their employees. That awareness produced Sandra’s strong interest in assisting employers to ensure that they are creating engaging and respectful workplaces. In 2005 Sandra founded Vertical Bridge, a full service HR and recruitment consulting practice.
In late 2014 Sandra identified a need for human resources support within the healthcare sector. She founded HealthBridge HR, offering a variety of HR solutions specifically for health care practitioners providing them with the HR expertise that they would not otherwise have access to.
Sandra is a well-regarded facilitator and speaker on a variety of subjects, including HR Best Practices and Inter-Generational Communication within the Workplace. She is a sought after keynote speaker on the topic of human resources and has presented at numerous association and industry conferences.
She is actively involved with HRMA (the Human Resources Management Association), Sandra currently sits on a number of Boards, including EMBERS, a downtown Eastside social enterprise and the Developmental Disabilities Association. Sandra is the past chapter president of the Association of Canadian Search, Employment and Staffing Services and past Chair of the Board of Governors for the Developmental Disabilities Foundation. She also has had the privilege of sitting on the local Chapter Board of Room to Read and she has actively volunteered her time with Covenant House in Vancouver.
Connect with Sandra through Linkedin