Sandra Reder, CPC – Founder & President
With over 20 years of recruitment and management experience, Sandra has held various positions ranging from a recruiter with a Vancouver-based recruitment firm to the branch manager of two large multi-national employment agencies. Her industry knowledge is comprehensive, and her understanding of current HR and recruitment trends and practices is highly sought after. Sandra has extensive experience working with Vancouver-based human resource consultants and recruiters in a wide range of industries including private sector, not-for-profit and public sector clients.
From her years in the business, Sandra is privy to information about companies that few employers ever hear directly from their ex-employees. She has in-depth experience with exit interviews, enough to know that an employee requiring a reference will rarely ever “burn a bridge”—thus producing information that is skewed and suspect. After years of hearing the concerns, complaints and challenges that individuals faced during their employment, Sandra became aware that companies do not realize how they are perceived in the employment market. That awareness produced Sandra’s strong interest in helping companies earn the designation “Employer of Choice.”
Sandra is a well regarded speaker on a variety of subjects, including “Today’s Employer-Manager, Coach, Mentor or Mom?!! – How Do We Support Four Generations in the Workplace?”, “Moving Beyond the Money-Is Your Firm an Employer of Choice?”, “Finding & Keeping Top Talent! – How to Become a Leader in Today’s Tough Employment Climate and “Aim Higher! – Winners Do What Losers Won’t!”
Actively involved with the BC Human Resources Management Association (BCHRMA), Sandra holds the designation of Certified Personnel Consultant (C.P.C.). She is past chapter president of the Association of Canadian Search, Employment and Staffing Services (ACSESS), and past Chair of the Board of Governors for the Developmental Disabilities Foundation. Currently she sits on the local chapter Board of Room to