At Vertical Bridge HR our most valuable asset is our people

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Our award winning HR consultants, recruiters and facilitators are leaders in their respective fields and offer a diverse range of professional experience and expertise in a variety of industries and disciplines. We specialize in HR solutions, leadership training, recruiting and workshops. The VB Team is dedicated to working closely with our clients to reach their goals by designing and implementing innovative HR solutions that will have maximum impact on their business results.

The Vertical Bridge Team

HR Expert and CEO Sandra Reder

Sandra Reder, CPC

President & Founder

For over 20 years, Sandra has been a driving force within the human resource community. Her understanding of current HR best practices and trends is extensive, and her desire to ensure that Vertical Bridge is providing innovative programs and services to their clients is what drives her and the business forward.  She has worked within a wide range of industries including healthcare, private sector, not-for-profit and public sector.

Over the years she has been privy to information that few employers ever hear directly from their employees. She became aware that many employers do not realize how they are perceived by their employees. That awareness produced Sandra’s strong interest in assisting employers to ensure that they are creating engaging and respectful workplaces.  In 2005 Sandra founded Vertical Bridge, a full service HR and recruitment consulting practice.

In late 2014 Sandra identified a need for human resources support within the healthcare sector. She founded HealthBridge HR, offering a variety of HR solutions specifically for health care practitioners providing them with the HR expertise that they would not otherwise have access to.

Sandra is a well-regarded facilitator and speaker on a variety of subjects, including HR Best Practices and Inter-Generational Communication within the Workplace. She is a sought after keynote speaker on the topic of human resources and has presented at numerous association and industry conferences.

She is actively involved with HRMA (the Human Resources Management Association), Sandra currently sits on a number of Boards, including EMBERS, a downtown Eastside social enterprise and the Developmental Disabilities Association. Sandra is the past chapter president of the Association of Canadian Search, Employment and Staffing Services and past Chair of the Board of Governors for the Developmental Disabilities Foundation. She also has had the privilege of sitting on the local Chapter Board of Room to Read and she has actively volunteered her time with Covenant House in Vancouver.

Laurie Caldi HR consultant

Laurie Caldi, CHRL

Senior HR Consultant

Laurie is a versatile, accomplished Human Resources Professional with over 25 years of experience across the High Tech, Health Care, Retail, Commercial and Not-for-Profit sectors.

She has worked for Fortune 500 organizations and has been able to leverage systems to enhance productivity, create aligned, motivational incentive plans, drive performance management, implement individual development plans and orchestrate training.

She also streamlined processes to eliminate non-value add activity. She utilized constructive employee feedback to resolve issues and has launched programs to foster employee wellness for sustainable organization health. 

An enthusiastic business partner with a caring, collaborative management style, Laurie has a proven track record of helping companies and people realize their full potential. Her work experience, both inside and outside of HR gives her a broad perspective, sharp business acumen and a contagious, positive energy that can help shape an engaging workforce.

She gained her CHRP in 1995 with the Human Resource Professionals of Ontario and is now a member of the HRMA and the HR Tech Group in Vancouver.  Laurie holds a Bachelor of Business Management from Ryerson University, completed her MBA Management certificate with Schulich School of Business in 2014 and is trained in Strategic Coaching, Six Sigma and Lean Methodologies as well as McQuaig for psychological assessments.

Originally from Toronto, Laurie transferred to British Columbia in early 2013 to manage all aspects of HR for Samsung’s Research and Development start-up aimed at software solutions for the Enterprise mobility market. Now, she’s loving life on the west coast and works as a Human Resources Professional Consultant for clients in Vancouver and the Lower Mainland.

Vancouver recruitment specialist – Dawn Longshaw

Dawn Longshaw, BSc, CCPE, CPC

Senior Recruitment Specialist & HR Consultant

Dawn has worked as a professional recruitment consultant for over 20 years. Since joining Vertical Bridge in 2010 as a subject matter expert in recruitment, she has leveraged her business acumen and HR knowledge to also provide tactical and strategic HR consulting services to a wide variety of organizations.

Her clients consider her to be an essential resource in sourcing, securing and retaining key talent. She takes pride in building synergistic long-term relationships; getting to know the nature of her clients’ businesses and the issues they will face in order to provide comprehensive solutions necessary for their corporate success. Dawn is also a recognized leader in helping to shape the careers of many of Western Canada’s top HR practitioners.

In addition to her Certified Personnel Consultant designation, Dawn holds a BSc from McGill University and a Gold Medal for achievement in postgraduate studies. She has received numerous awards in recognition of consulting excellence.

Active in many professional associations and with not-for-profits, Dawn is Past-President of the University Women’s Club of Vancouver where she served on the Board for 6 years and was a leader of the strategic and operational planning processes which resulted in increased member recruitment and retention as well as a substantial turnaround in bottom line financials. She has served as Chair of the Strategic Management and Operations Group of NPA-The Worldwide Recruiting Network, is Past Chair of the Program Advisory Committee for the Sales Program at BCIT, is a Mentor with The Minerva Foundation for BC Women and YWCA InFocus, and is a Past President of the Vancouver chapter of the McGill Alumni Association and current Director on the National Board. Fluently bilingual, Dawn is an accomplished public speaker and a regular contributor of employment industry related articles to a variety of publications.

Debbie Aarons HR Expert in Vancouver

Debbie Aarons, MA, CIPD

Senior HR Consultant & Leadership Development Consultant

Debbie is a creative and energetic human resources and organizational development professional with a Masters in Human Resource Management and over twenty years’ experience gained in the UK and Canada. Debbie is committed to establishing leadership for organizations to maximize their talent and potential.

Debbie has worked with organizations in the private, public and not-for-profit sectors. Taking a collaborative approach to consulting, she has partnered with leaders to design and implement innovative programs and practices that bring out the best in their employees. Debbie is an engaging and effective facilitator and communicator and a certified emotional intelligence coach.

Whether designing performance management systems or facilitating employee development programs, developing leadership development workshops or implementing succession planning practices, Debbie demonstrates an unique ability to respond to the specific needs of each organization and situation to enhance the employee experience and help create great places to work.

Prior to moving to Vancouver in 2000, Debbie worked in London, UK.  She now lives in Steveston, BC with her husband and two children. Debbie is passionate about contributing to the local community through volunteer work and community building activities. She has served as director and president of not-for-profit societies and seeks opportunities to bridge her deep human resource expertise with her desire to make a difference in the communities in which we live and work.

IT recruiter - Marnie Strijckers

Marnie Strijckers

Senior Recruitment Consultant

Marnie is an exceptional recruitment professional located in Nanaimo, BC with over 20 years of diverse recruiting experience. While having worked extensively in the IT sector, she is able to crossover into other sectors including government, non-profit, public and private. Providing recruitment expertise in a variety of areas ranging from administration, finance and executive management seamlessly.

Marnie has worked with companies ranging from small start-ups to large multi-nationals both in Canada and the U.S.  With her ability to work at all levels she has an incredible network within the tech and business community which enables her to source those hard to find candidates. Her understanding of current and emerging technologies is comprehensive and she prides herself in staying ahead of trends.

Marnie is exceptionally intuitive at finding the best fit for any search by mixing technology and personality together to match the unique corporate cultural dynamics of her clients. Her solid perspective, creativity, technical understanding and professionalism combined with a candid and approachable demeanour set her apart from the rest. To many of our clients she is known as “the unicorn hunter”, she has an uncanny ability to find talent that no one else can find.

David Ogle, MSc, COC, PCC

Performance & Leadership Consultant

David works in partnership with Vertical Bridge, he is the Founder of a successful North American coaching and leadership practice. As a coach, his philosophy is founded on the premise that we all have immense amounts of untapped genius in our mind, and the practice of coaching is an effective means to distill that genius into simple and doable actions. He brings a cognitive behavioural approach to coaching for business leaders and professional athletes. He coaches through examining the relationship between the processes of one’s mind, their actions, and their goals. There are three components to his approach to performance: coaching, leadership, and neuroscience. By leveraging a deeper understanding of the brain and seeking a greater awareness around one’s role as a leader and their impact, the highest potential for performance is achievable.

David led the Leadership Development team at Lululemon Athletica through $2B in growth. He works with executives, Olympic athletes as well numerous leaders within organizations, and is a candidate for his MSc in Applied Neuroscience & Mental Health. With over a decade of coaching and organizational leadership, David is known for his ability to ask the challenging questions, create the conditions for insight, and he does this so his clients don’t feel like the sky is falling.

Allison Ribaux

HR Consultant

Allison is an accomplished and passionate HR Consultant with over 14 years of work experience in Canada, the United States and the United Kingdom. She has worked within the Retail, Hospitality, Professional Services and most recently, the Tech sector.

With her varied experience working with large, multinational organizations like Best Buy and BDO, as well as small local start up’s, Allison is able to advise on the day-to-day management of HR operations as well as on the more strategic elements of HR partnership. Allison’s greatest strengths lie in employee relationship building, employee relations and HR infrastructure development and implementation.

Allison believes that honest communication and strong organizational values are the key to success and employee engagement. Workplaces and individuals are unique, and she strives to help organizations find solutions that fit their needs.

Originally from Montreal, Allison lived in Vancouver for almost a decade.  Recently, she relocated to Kelowna, BC where in her spare time, she likes to explore the outdoors with her two dogs, hiking, running or biking. Allison is also the Co-Founder of CAARE, a dog rescue that rehomes dogs in need from remote northern communities to the lower mainland.

black and white photo of short haired girl

Anna Dueck, BFA

Marketing & Office Manager

Anna is an enthusiastic individual with passion for all aspects of administration, event production and workplace organization. With experience in the non-profit and for-profit sectors, Anna has a network of experience in a variety of workplaces.

With a BFA in Dance from Simon Fraser University, Anna’s pursuit for the Fine Arts has lead her into finding her passion in administration, event producing and managing roles. She follows the mentality that an efficient and organized work place alongside a team of talented and motivated individuals can help produce great results.

Whether it’s copy editing, assisting in marketing and social media coordination, organize documents and increasing office efficiency, Anna brings a range of skills and expertise the team and clients working with Vertical Bridge.

Alongside working for Vertical Bridge, Anna is Vancouver Tap Dance Society’s Academy Manager, a Barre Instructor at The Sweat Lab and Assistant to Ralph Escamillan and Van Vogue Jam, as well as sitting on the Board of Directors for Dancing on the Edge Festival. She has a passion for baking, being active outdoors, travelling and committing to reducing her eco footprint. You can check out her passion on her blog

She looks forward to building new connections and skills while working for Vertical Bridge.

Gregg Sayer SEO and Marketing Consultant

Gregg Sayer

Marketing & SEO Consultant

Gregg is an experienced digital marketer and start-up veteran, having successfully founded and exited a local Vancouver sports tech company. Now the principal behind Spitfire! Digital Marketing, Gregg helps companies like Vertical Bridge accomplish key business objectives by effectively telling their story using all the tools of modern digital marketing. Gregg is helping Vertical Bridge with our SEO efforts, lead generation, business development, business video production, content strategy and social media and website management.