Acedia might be a new word to us in the 21st century, but it was well known to those living in the Middle Ages. Derived from Greek roots that mean a seizing up or freezing of feelings, the experience was apparently fairly common among Medieval monks shut away in monasteries.
Smart small business owners also view the hiring process from the applicant's side. They realize an employee's experience starts the day she applies, not her first day on the job. They realize brand reputation isn't limited to customers but also extends to potential employees.